The Pantone Color Institute and the Prince Estate have today unveiled Love Symbol #2, a custom purple shade developed to pay tribute to Prince's indelible mark on music, art, fashion and culture. The purple hue was inspired by Prince's custom-made Yamaha purple piano.
Prince's association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the "Purple One," Love Symbol #2, will be the official color across the brand he left behind.
"We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, 'the purple one,'" commented Laurie Pressman, Vice President of the Pantone Color Institute. "A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."