D&AD Launches 17 New Creative Briefs for New Blood Awards 2018

D&AD Launches 17 New Creative Briefs for New Blood Awards 2018

D&AD has launched 17 new creative briefs for the 2018 New Blood Awards. Open to young people aged between 18 and 24, and to students and recent graduates of any age, the New Blood Awards briefs are a great way for emerging new talent to experience the reality of the creative industry. This year, briefs have been set by the likes of adidas, BBC, JCDecaux, John Lewis, giffgaff, Hasbro and Microsoft.

The New Blood Awards briefs are written with leading creatives to reflect industry trends, and challenge the next creative generation to hone and apply their skills to tackle a wide range of business challenges and societal issues. Challenges include putting paper at the heart of a tactile experience to inspire creatives to rethink the medium; shaking up the in-store experience for future shoppers; using graphic design to champion a cause; empowering older generations through informal learning; bringing the #LondonIsOpen message to life on Oxford Street.

"The New Blood Awards are a unique opportunity for emerging creatives to cut their teeth on real projects with some of the world's leading brands," commented D&AD Foundation Director Paul Drake. "They challenge entrants to work on complex themes and develop them into great ideas, beautifully executed. And winning gets you noticed. Plenty of those shaping the industry now got their break thanks to bagging a New Blood Pencil."

The deadline for submissions is March 20, 2018. Winning work will be selected by a panel of judges and awarded a Wood, Graphite, Yellow, White or Black Pencil.

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