Peninsula Store by ARRCC

Peninsula Store by ARRCC

ARRCC recently completed the Peninsula Store in Abu Dhabi. The client's vision for the store was to offer an experience that would encourage customers to spend ample time in the store, enjoying the products as much as the surroundings. This called for a modern, on-trend, warm and welcoming interior that will remain timeless and elegant.

Integrating the store's existing columns into the design naturally lead to a linear layout that informed the flow of the space. Upon entering, customers are lead to the spirits area, followed by the strategically placed wine cellar in the middle and then beers and ciders. With the most popular stock towards the back, customers are encouraged to walk through the store and enjoy the retail experience.

Photography: Adam Letch

filed under: Retail Design
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