Sydness Architects recently completed a new office space in New York for TrueX, a next-gen digital ad-tech company and subsidiary of 21st Century Fox.
Different from other offices, this space offers TrueX employees an offsite location to plug-in, collaborate, and socialize away from their day-to-day workplace. Employees don't have dedicated desk space on the 21st floor. Instead, it's open for spontaneous group work, meetings, and private bookings from anyone throughout the 21st Century Fox family.
"We blended both aesthetics and function to allow for a wide range of use, while still creating some definition of program," commented Melissa Cheing, associate at Sydness Architects. "We also strove to stay away from anything that would read 'corporate,' looking instead to residential and hospitality settings for inspiration. The use of raw materials, furniture, and the use of the latest technologies in lighting - with daylight sensors and warm dimming features - help to transition this space from a daytime meeting space to an evening lounge setting."
The space features four conference rooms, including one "board room" that seats 22. It also has an executive meeting room / lounge that is hidden behind a bookcase door.
Photography: Jon Nissenbaum