Gary Hustwit has released three teaser trailers for his upcoming movie Rams, a documentary portrait of Dieter Rams, one of the most influential designers alive - a man of contradictions by design.
In 2008, Gary interviewed Dieter for his documentary Objectified, but was only able to share a small piece of his story in that film. Dieter, who is now 85, is a very private person; however Gary has been granted unprecedented access to create the first feature-length documentary about his life and work.
Rams will include in-depth conversations with Dieter, and dive deep into his philosophy, his process, and his inspirations. But one of the most interesting parts of Dieter's story is that he now looks back on his career with some regret. "If I had to do it over again, I would not want to be a designer," he's said. "There are too many unnecessary products in this world." Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. He's dismayed by today's unsustainable world of over-consumption, where "design" has been reduced to a meaningless marketing buzzword.