"Fishing nets comprise approximately 10% of the plastic pollution in the ocean today," commented Humanscale Founder and CEO Robert King. "Our partnership with Bureo helps further our goal to achieve a net positive impact on our natural environment. The Smart Ocean task chair not only supports the health and comfort of our customers, but actually removes plastic from the ocean, supporting the overall health and well-being of a greater ecosystem."
The nets used in the production of the new task chair are from Bureo's Net Positiva recycling program, which facilitates the collection of discarded plastic fishing nets and provides incentives to participaring coastal communities. The nets are then transformed into plastic pellets and used to manufacture quality products such as skateboards, sunglasses, and now - for the first time ever - an ergonomic task chair.
"Focused on scaling and replicating our programs to collect and recycle discarded fishing nets, we strongly believe in the force of collaboration to align initiatives and expand impacts," stated Bureo's co-founder and CEO David Stover. "The result is measurable and outcomes tangible as we work to prevent waste in our waterways and oceans. By joining forces with Humanscale, we are able to work cooperatively to innovate economically viable supply chain solutions that are expanding the new economy for previously discarded materials."