Frida Medrano Named Winner of 2018 Catalyst Award

Frida Medrano Named Winner of 2018 Catalyst Award

The Society of Typographic Aficionados has announced Frida Medrano of Nuevo León, México as the recipient of the 2018 SOTA Catalyst Award. Created in 2010, the award recognizes a person 25 years of age or younger who demonstrates significant achievement and future promise in the field of typography.

Frida Medrano studied graphic design at Universidad de Monterrey in México. Her journey in type design began with a school assignment that produced 'Kalnia,' her first typeface. When variable fonts emerged, in order to explore the technical part of the process, she designed 'Jabin' a variable font with two axes that control the weight and swash of the blackletter. With this project, she participated in Tipografía México 2017, a type design conference that analyzed the variable font format.

She worked as branding designer in Anagrama making custom logotypes, and with a web design background, her main goal is to combine technology with typography to explore different design perspectives for branding and web. She currently collaborates with TypeMade, works as a digital designer, and tries to finish her own type design projects and in her free time.

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