Prototypo has launched Unique, a web application allowing users to get custom fonts in a few simple steps. After initially choosing a specific need, users are then guided through an interactive step-by-step process to generate a personalized typeface.
Unique is an innovative alternative to generic marketplaces. "A lot of brands use the same fonts for their visual identities," explained Yannick Mathey, CEO and founder of Prototypo. "Unique is the easiest way to find original fonts and own the rights on them."