100 Percent Design 2018

100% Design 2018

The 24rd edition of the 100% Design will be held September 19-22 in Olympia, London. This year, 100% Design will return to its roots, championing new design talents and emerging names alongside a roster of industry favorites and new innovators.

100% Design will also shake-up the core programming with new exhibitions 100% Futures and 100% Forward with exhibitors such as Tesla and Philippe Starck x RIKO.

This year will also see the launch of the new West Kensington Design District, a hub that is set to inspire design enthusiasts and become the must-visit district during the London Design Festival, with an engaging program featuring design brands, globally recognised cultural institutions and unmissable events this September. The district will be brought to life by a stellar array of partners including the Design Museum. V&A Blythe House will offer a rare opportunity to participate in guided tours whilst Polish brand Zieta presents Plopp 4.0 at Arthill Gallery amongst many other partner events.

100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme 'Designing for London' across travel, technology, well-being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.

100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. Simon Pengelly, who started his career in 1993 when he presented at 100% Design, has selected rising talent Daniel Schofield. In five short-years, Daniel has honed his reductive approach to materials, form and function to create celebrated lighting, furniture and table top products.

Photo: 100% Design

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