Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49's designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz' Art Unleashed: Rock Art For A Cause.
"The design for the illustration was created during a regular session called 49 minutes, where we pause the entire office for 49 minutes and ask everyone to decide how we should tackle a design brief," commented John Glasgow, Executive Creative Director, Vault49. "When the clock strikes zero we ask everyone to present their ideas - it's a unique strategy for fostering creativity and coming up with ideas. We presented the ideas for posters to Collectionzz and they ended up picking three of them. Jonas' beautiful design is the first one to be released."
Vault49's fundraising for the National Alliance on Mental Health forms part of its mental health initiative where it looks for ways to help those who experience mental health issues. The main edition of 100 costs $50.00 and the Rainbow foil variant edition of 50 is $75.00. Both editions are signed and numbered by the artist.