Dieline has received a refreshed creative platform and bold new identity developed by Jones Knowles Ritchie. The full rebrand saw JKR take inspiration from the creative process involved in package design - from concept and raw ideas, to the finished product and the future - to produce a fresh identity featuring a new name, logo and bespoke typography developed with Letters From Sweden, brought to life in the launch films. The new features will be applied to all Dieline web and social channels, award and conference collateral and merchandising.
Dieline (formerly The Dieline) was established in 2007 and has since become a go-to source for daily inspiration, news and events in the design and branding industry. JKR was brought in to help redefine the platform for a new era and reshape for younger audiences.
"Working with such a huge resource for the packaging design industry, we knew we had to deliver a game-changing concept that was going to make an impact among the Dieline community and build enduring equity," said Tosh Hall, global executive creative director of JKR. "It was a particular honor to have been selected for this project given the client's deep industry knowledge and access to talented collaborators. We're incredibly proud of the partnership we have formed with the Dieline team."
Images: Courtesy of Jones Knowles Ritchie