HAY has recently opened its new Portland store. Located in Portland's vibrant Pearl District, the brand's first brick and mortar store in America features 3,400 square feet of retail space and will include unique programming that will seek to engage the local Portland community.
"The opening of the Portland store represents the first step in an exciting journey for us," commented HAY Co-Founder Rolf Hay. "We share Portland's affinity for craftsmanship and creativity, and we welcome customers to HAY Portland to explore our designs in this new environment."
True to how HAY designs its collections, the store blends innovative building processes, clever Flos lighting and natural and original building materials for a palette that balances HAY's colorful offering and modern aesthetic.
Located in one of Portland's oldest buildings, a former factory that dates back to 1890, the open plan store showcases a wide selection of the brand's iconic collection, including furniture, textiles, kitchenware, tabletop accessories and more, and will be divided into a series of areas dedicated to each room in the home including kitchen, living, dining, and office to create an intuitive and seamless shopping experience for customers.
The sub-architectural frame of the store was cleverly created using New Order, HAY's versatile shelving and storage system conceived in collaboration with designer Stefan Diez, to both delineate each section of the space and merchandise the robust product assortment.
Photography: Christopher Dibble