Tim Brown and HarperBusiness have published a revised and updated version of 'Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.' First published in 2009, this book explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line.
Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO.
As Tim Brown makes clear in this visionary guide-now updated with addition material, including new case studies, and a new introduction-design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.
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