Visual Memoranda: A Selection of Posters from the IBM Poster Program 1969-1979, on view at the Type Directors Club through August 1st, features a beautiful selection of posters from the late 60s, when IBM sought to align itself with modern graphic designers who were as innovative as the technology that IBM was creating.
The decades following World War II ushered in an era of unprecedented growth for International Business Machines (IBM), as innovations in electronic data processing and the miniaturization of transistor-based electronics transformed the company into a multibillion-dollar colossus.
During this period, Thomas J. Watson Jr., president of IBM, sought to elevate the company's image as a forward-thinking, technologically-advanced organization by hiring world-renowned design consultants, including Eliot Noyes, Charles and Ray Eames, and Paul Rand (who designed the instantly recognizable IBM logo and held a remarkable influence over internal staff designers.)
This exhibition is open for viewing by appointment only.
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