Vault49 Designs Latin American Inspired Packaging for Baileys Tres Leches

Vault49 Designs Latin American Inspired Packaging for Baileys Tres Leches

Vault49 has unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavor of Tres Leches.

"Latin America has a rich and vibrant culture we were able to draw on and we were particularly inspired by the dedication to everything hand crafted..." stated Leigh Chandler, Partner and Creative Director, Vault49. "The Tres Leches design incorporate provenance-inspired hand painted illustrations with fluid typography and marbled textures to evoke the deliciousness of the Baileys Tres Leches liquid."