Pininfarina has received the 2019 International Architecture Award for its first-ever residential tower, Cyrela. "Cyrela by Pininfarina is our very first residential tower and architecture project in Latin America. Receiving this award is an incredible honor and speaks to our firm's dedication to creating an innovative design that pushes the envelope," stated Paolo Pininfarina, Chairman of the Pininfarina Group. "This project has helped to reimagine the future of São Paulo's real estate market, and it is great to have this larger mission recognized by the jury."
Located at Rua Fiandeiras and a short distance from Av. Brigadeiro Faria Lima, Cyrela by Pininfarina is situated in one of the most exclusive commercial areas of São Paulo. The luxury tower is considered the real estate company's most modern and daring development of recent years, as evidenced by its sleek, modern form. For the façade, the design team found inspiration in curves and shapes that convey dynamic movement - characteristics of Pininfarina's signature style that also translate into the evolution of a great metropolis.