D&AD's life-changing program, New Blood Shift London, is now open for applications. The free 12-weeknight school is designed to provide young people without higher education with a foothold into the creative industries.
Applicants that make it onto the program will get the chance to develop and refine their creative skills through a range of workshops, talks from leading industry figures and working on real client briefs. These learnings then provide the foundation they need to find paid placements and kickstart a career.
In the belief that creative industries should be accessible to everyone, no matter where they come from, D&AD has introduced a new £10,000 travel and accommodation fund for New Blood Shift London. This will include a relocation bursary for two applicants alongside support on travel costs for all of those on the program.
This year's creative campaign has been designed by Christian Johnstone, a graduate of the Shift 2018 program. To represent Shift's mission, the campaign uses the visual motifs of walls and fences, with animations of breaking through them. Artwork of the 2018 Shift London class features throughout, partially obscured by the barriers that once prevented them from their future careers.
"New Blood Shift gave me the opportunity to have the job I've always dreamed of - a Graphic Designer," Johnstone commented. "I had such a positive experience working on real briefs, having access to companies in the industry, having an industry mentor but also to be surrounded by others like me - talented people stuck without degrees.
I'm now on a placement at Design Bridge, working alongside Chloe Templeman and Fahud Ahmed, who I'm thankful for helping me create the artwork for this year's campaign. I hope that the finished piece resonates and inspires people to apply for Shift."
The extended deadline for applications is August 26, 2019.
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