Atwater Studio Creates Fresh New Concept for New Holiday Inn Nashville

Atwater Studio Creates Fresh New Concept for New Holiday Inn Nashville

Atwater has designed the interiors for the recently opened Holiday Inn and Suites Nashville Downtown Convention Center. The new concept of the 230-room property celebrates the city's legendary live music scene and reinvents the past with a fresh perspective.

"We were tasked to create a relaxed vibe that would cater to a younger crowd while still appealing to a multi-generation of travelers," commented Atwater Inc. Studio Creative Director Stina Funch. "The challenge was to design a fresh concept that would adhere to the brand's guidelines while creating a unique property that was an extension of Nashville's arts, music, food, and drinking scene."

Paying homage to area's rich history, the lobby blends southern farmland decor with American heartland music nostalgia. Reclaimed wood floors, whitewashed brick and repurposed barnwood-style walls, and a midcentury modern color palette merge the old with the new. Coffee tables resembling a music cassette and artwork made by assembling multiple cassettes into a painted canvas create a playful tone. Pendant lights above the bar reference whiskey carafes and cattle-inspired side tables give the space a down-home touch.

The rustic, midcentury decor is weaved into each of the guest rooms and suites. Barnwood-clad walls are accented with golden yellow carpet and whimsical cowboy paraphernalia. Bathrooms are awash in light, featuring chrome fixtures and white hexagonal wall tile. The resulting design is a laid back feel that instills a distinct sense of place, unique to the Holiday Inn brand.

Photography: Bethany Nauert


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