isobel recently developed a new advertising campaign for Caffè Nero to support the unveiling of its new artisan food menu. The campaign brings the new vibrant menu to life, the biggest food transformation in Caffè Nero's 22-year history, and comprises outdoor, print, digital, social and direct mail. It invites consumers to make 'the everyday special' by showcasing some of the 14 new freshly prepared products, served both hot and cold, from colorful salad bowls to artisanal sausage rolls, gourmet deli sandwiches and tempting sweet treats.
The 'Nero Deli' offers a selection of fresh and healthy options made using the highest quality Italian-sourced ingredients and exciting flavors alongside a tempting selection of sweet treats. The new menu continues to strengthen the premium nature of the brand with the food quality mirroring the premium quality award-winning, handcrafted coffee and supports growing customer demand for more inspiring, relevant and healthier food options.
To produce the work, isobel teamed up with photographer Niklas Alm to create a campaign as crafted as the new food itself. The 4 backdrops were designed and built specifically to hero Caffè Nero's transformational new food menu.
"Caffé Nero's well-deserved moment in the sun is here. It's the high street's premium coffee and food offering and outshines its competition on every level," said Rob Fletcher, Creative Partner at isobel. "The advertising reflects the dynamic, exciting and quality food proposition and establishes Caffè Nero's superior position, in a bold striking way."