IS Instore has designed an immersive brand activation for the launch of adidas UltraBoost 20 sneaker, which marks a gravity-defying partnership with the International Space Station. The launch was executed on a global scale with a multi-sensory brand activation that transports customers into 'space' to learn about the extraordinary development that goes into the UltraBoost sneaker.
IS Instore created a 360 campaign that covered all bases, from street level activations - think bold, anti-gravity inspired window concepts and immersive activation spaces - to interactive instore touchpoints and digital elements that educate consumers on the ISS partnership, design innovations and superior product benefits.
These, together with selfie booths, product trial areas, anti-gravity merchandising and gifts with purchase are wrapped up in a spaceship-clad environment crafted from weathered steel, moonlike textures and space-age tools designed to transport consumers into an "out of this world" experience.
After designing and developing the concept, IS Instore created a robust toolkit that was distributed globally to all adidas markets, enabling local teams to pick and choose elements that worked for each retail space and tailor to their audiences to build more authentic connections.
Photos: Courtesy of adidas