SAOTA Designs Kirsch Pharma Healthcare's New Factory in Germany

SAOTA Designs Kirsch Pharma Healthcare's New Factory in Germany

SAOTA has designed Kirsch Pharma HealthCare's new factory and headquarters in Wedemark, Germany. The company specializes in the production of finished pharmaceuticals and dietary supplements and SAOTA approached the project by creating a strong architectural statement and designed a building that stands as a sculptural object in the landscape.

The design of the factory building was dictated largely by functional requirements and consists of a simple rectangular structure clad with light grey steel cassette walls forming a skirt or slightly projecting section of the façade under which slips a layer of graphite grey-colored trapezoidal sheeting. This façade treatment creates a sense of lightness to what would otherwise appear monolithic, while dramatically incised lines across the façade's surface further break up its mass. The factory's positioning was carefully considered to allow room for future growth and expansion.

The adjacent office and reception building, on the other hand, required a departure from generic industrial forms - a welcoming and uplifting environment that would compliment and express the nature of Kirsch Pharma HealthCare's activities while intelligently humanizing its aims and advancing its purposes.

While the office area maintains an essentially rectangular form, and consists of a reception area, boardrooms rooms a conference room and offices, SAOTA contrasted the office building and the factory building with a striking sculptural canopy over its main face and entrance. This bold, futuristic form helps orientate visitors and guide them towards the arrival point while mediating the transition from exterior to interior.

The angular, faceted shape of the canopy, which wraps around the translucent triple-glazed glass curtain walling, translates elements of the company's brand identity and logo while borrowing from its color palette, complementing and advancing its corporate identity with its landmark quality. Its swooping angular lines echo the incised lines of the factory building, which serves to unify the two buildings.

The dynamic, technologically inspired, futuristic form of the canopy conveys a sense of speed, confidence and innovation while the transparent curtain walling allows the building to glow invitingly like a jewel in the landscape in the dull grey environment and weather. The canopy articulates the advanced, progressive technological component of Kirsch Pharma HealthCare's activities, while the interior conveys the humanity and nurturing aspect of its mission.

The canopy's overhang not only provides shelter but also brings human scale to the industrial setting and facilitates a welcoming transition into the building. The soffit's red ribbing is surprisingly expressive, with a highly textural quality that brings additional humanizing detail on approach while contrasting playfully with the monochromatic skies and architectural surroundings.

The contrast between the canopy's outer shell, in graphite grey-colored zinc cladding and the red powder-coated custom-made aluminum soffit (which extends indoors and runs through the foyer to form a feature backdrop wall for the reception counter towards the rear of room) emphasizes the warm and inviting quality of the interiors, imparting a conscious experience in visitors of being invited into Kirsch Pharma HealthCare's world. The interior spaces of the office building are flexible, allowing the foyer and boardrooms to function as an event space when the company holds client receptions or other events.

Through its graphic quality and bold use of color, the signature feature of Kirsch Pharma HealthCare's canopy and office building creates a narrative that translates the company ethos into aesthetic expression - the landscaping, architecture and interior design tell a story while stretching the possibilities of industrial architecture.

Photography: Adam Letch

SAOTA

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