The 59th edition of the Salone del Mobile.Milano, the world's preeminent design fair, has been postponed to June 16 - 21, 2020. The show will still be held at Rho Fiera Milano.
The event has added another term to its Manifesto: 'Beauty' - a powerful driver of the trade fair's modus operandi and the companies, brands and designers that have played a part in its success. It is also closely bound up with the concept of sustainability.
Along with the focus on sustainability, the spotlight will again be on the centrality of Milan, an international city capable of attracting investors and investments from all over the world, and a city that is loved by young people because, besides the art and architecture of the past, the new is tangible.
"The 2020 edition of the Salone del Mobile.Milano will testify to the furniture companies' ethical and virtuous strategies," commented Claudio Luti, President Salone del Mobile. "What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments.
"We will see a lot of companies investing in environmentally-friendly and personal wellness products, and a surge towards a better future, encapsulated by the word 'Beauty' which, not surprisingly, has been added to the Salone del Mobile.Milano Manifesto. The constant quest for beauty, meaning an assortment of different factors, will be the key that will allow the Salone del Mobile to strengthen and consolidate its global leadership position over the coming years and to predict the lifestyles of the future."
The 2020 events will bring together more than 2,200 exhibitors in toto and 600 young designers under 35.
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