In the early fall of 2020 in New York City, Type Directors Club will host "Formation: The Changing Faces of Typography," its annual Type Drives Culture conference, to examine the role of design in our systems-based world. The event is being held at Parsons School of Design at The New School and will bring together leading designers, curators, writers, and thinkers to explore the present and possible futures of design.
Communication and type design has witnessed a profound shift from the creation of artifacts to the creation of systems that respond to time, media, and user interaction. Parametric typography, variable fonts, design-on-demand, algorithms, and artificial intelligence have altered the landscape of type and design to expand how, what, and why designers make.
If form-as expressed through design-tells a story of time, of place, and of tools, what does it say about who we are today? Where will it live and how will it be experienced? What is the future of form, form-making, and the field?
To explore answers to these questions, "Formation: The Changing Faces of Typography" will include presentations by Brian Collins, chief creative officer of COLLINS; Petr van Blokland, software author and typeface designer; Saki Mafundikwa, the founder of Zimbabwe's first graphic design program, ZIVA, and the author of Afrikan Alphabets; Mitch Paone, creative director of DIA, on kinetic identity design and typography; Anna Kulachek, art director of Moscow's Strelka Institute; Tori Hinn, creative director of Figma, on branding and design systems; Tracy Ma, visual editor at The New York Times styles desk; Stephen Coles, the editorial director and associate curator of the Letterform Archive; and award-winning designers Frida Medrano and Andy Clymer on code as a design tool.
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