Landor and FITCH Create Talking Windows, Unifying Neighbors with Acts of Kindness During Pandemic

Landor & FITCH Create Talking Windows, Unifying Neighbors with Acts of Kindness During Pandemic

Recently, the United Nations asked creatives around the world to translate critical public health messages in a way that will engage, inform and educate society. Landor & FITCH, creative partners occasionally operating as a single team, responded to this call to action by creating Talking Windows, a poster series of visual language that unifies neighbors, especially the underprivileged and most vulnerable, with simple acts of human kindness. The creative partners are behind the language, concept and design, and are using the digital-focused posters to bring people together while remaining physically apart.

These family-friendly posters are lighthearted and organic; they are used to spread happiness and have fun. The colors used are neutral and fit for everyone, regardless of race, ethnicity, age or gender. Other posters have more serious themes. Able-bodied people can use a poster to offer to help neighbors with groceries, and people in danger can use the color red with a poster to alert neighbors that they need help. The purpose behind the posters is to keep our physical distance, but maintain our social closeness by being more connected than ever before.

Landor