PB Creative has designed a limited edition range to celebrate the 25th anniversary of the launch of cult Lynx variant Africa. The new limited-edition range is being released as part of Lynx's 'Hot Since 95' campaign incorporating a TV advert and Twitter takeover. The campaign celebrates 25 years of the much loved Lynx Africa variant and marks the fragrance's success and almost cult-like status in the UK. Lynx aims to take Africa fans on a journey back in time to 1995 when the variant was conceived.
Available nationwide, the new limited-edition packaging features key events, figures and cultural moments from 1995 as well as sporting Lynx Africa's iconic colors of red, green and black. For the first time, the celebratory packs will also include a snap code that shoppers can scan to enter a virtual reality of the TV advert, giving them the opportunity to immerse themselves within the campaign through virtual reality portals, filters and lenses.
"Our challenge was to create a celebratory limited-edition range design to sit seamlessly within the full Hot Since '95 25th anniversary communications campaign," commented Amy Elshenawy, Design Director, PB Creative. "We've leveraged this iconic fragrance's past and redefined its future and look forward to collaborating with the Lynx team for the next 25 years!"
The new limited edition range including body spray, body wash and antiperspirant is now rolling out across stores in the UK market only with a special edition gift set planned for Christmas 2020.