Reebok Collaborates with Young Creatives for 'Write Your Legacy' Campaign

Reebok Collaborates with Young Creatives for 'Write Your Legacy' Campaign

Reebok recently collaborated with young & aspiring artists to showcase its new upcoming product: Classic Leather Legacy. The 'Classic Collaborators,' a collective of emerging creatives from various disciplines, were provided the shoe and the prompt: "Your legacy isn't what you leave behind, it's what you create now" to construct a unique story centered around the new shoe.

Over the past several months, the pandemic has thwarted formative moments for these creatives, so the brand sought to provide an opportunity and platform to write their own legacy. And they delivered. They created photos, videos, CGI and even a quilt; yes a quilt, all in the midst of quarantine.

The Classic Leather Legacy is a true throwback that mixes design elements from the Reebok Aztec with the iconic Classic Leather, creating the best of sport culture. Modern technical ripstops are paired with soft suedes, staying true to Reebok's running heritage. The Classic Leather Legacy features reflective underlays and is finished with a retro nylon and exposed foam tongue, for a truly deconstructed vintage feel.

Photo: Christina Lopez

  • Filed under Fashion, Advertising
  • Last updated
  • 24,105 impressions, 773 clicks