Bill Amberg's Rocket Bag Celebrates 30th Anniversary

Bill Amberg's Rocket Bag Celebrates 30th Anniversary

Bill Amberg is celebrating the 30th anniversary of his most iconic bag, 'The Rocket,' by offering customers the opportunity to customize interior elements of this iconic briefcase for the first time.

The exterior shell remains true to the original, and will be available in black, tan, chestnut or dark brown with a matte black or silver handle. The interior can now be adapted to suit an individual's requirements and lifestyle, with a choice of charcoal goat suede, red goat suede, beige goat suede, blue lamb leather or camel lamb leather. With this choice of fine goat suede or lamb leather linings, refined personalization options and carefully considered pocket configurations, the Rocket's multifunctional interior has been updated to meet modern needs.

In addition, 30 years after it was launched, Bill Amberg's iconic Rocket Bag has been selected for a landmark exhibition at the Victoria & Albert Museum. The forthcoming new exhibition at the V&A, 'Bags: Inside Out,' will explore the style, function, design and craftsmanship of bags from around the world and across history. The inclusion of the Bill Amberg Rocket Bag is a timely celebration of this modern interpretation of a traditional briefcase, which was launched in 1990, and was accepted into the permanent collection of the V&A in 1996.

Photography: David Cleveland

Bill Amberg Studio

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