Hyundai Motor and Rhizome Premiere 'World on a Wire'

Hyundai Motor and Rhizome Premiere 'World on a Wire'

Hyundai Motor Company and Rhizome have launched 'World on a Wire,' a global art exhibition for the gallery and the web, featuring 11 works, of which 7 are commissions, by global artists who have expressed themselves through a variety of digital mediums. Their work explores the possibilities and poetics of simulation as artistic practice.

"The exhibition aims to explore artistic practices engaged with emergent born-digital technologies," commented Cornelia Schneider, Vice President and the Head of Global Experiential Marketing at Hyundai Motor. "Through our partnership with Rhizome, we hope to offer new way of experiencing digital art and connect people through inspiring cultural experiences at the three Hyundai Motorstudios around the globe and in the online space."

Among the highlights of the exhibition are works that involve mixed reality technologies, such as augmented reality (AR) and virtual reality (VR). These include I'm my loving memory (2020-2021), new plexiglass sculptures with AR interaction from New York-based Rachel Rossin; Nike (2018/2021) by Los Angeles-based Theo Triantafyllidis, a trompe l'oeil sculpture of the artist's Ork avatar at work in their studio, viewed through a movable, large-scale flat-panel screen; and Dungeon: Maximalism HyperBody (2021) by Beijing-based Pete Jiadong Qiang, a vivid mixed-reality architecture, comprising a physical installation as well as virtual environments experienced through a VR headset.

Gallery exhibitions will be held at Hyundai Motorstudio locations across the globe. The tour will comprise; Hyundai Motorstudio Beijing (January 28 - April 5, 2021), Hyundai Motorstudio Moscow (April 1 - July 4, 2021), and Hyundai Motorstudio Seoul (May 7 - August 8, 2021).

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