MoMA and Swatch to Launch Special-Edition Watches

MoMA and Swatch to Launch Special-Edition Watches

MoMA and Swatch have announced the launch of special-edition watches by Swatch, featuring six unique creations inspired by artworks in MoMA's collection. The Swatch X MoMA collection includes The Starry Night (1889), by Vincent van Gogh; Hope, II (1907-08), by Gustav Klimt; The Dream (1910), by Henri Rousseau; Composition in Oval with Color Planes 1 (1914), by Piet Mondrian; The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966), by Tadanori Yokoo; and New York (1968), by Tadanori Yokoo.

The watches can be purchased individually or as a collector's edition. Swatch and MoMA developed a special box for the collector's edition, inspired by the Blade Stair, a prominent architectural feature of the Museum.

"We're proud to continue MoMA's ongoing relationship with Swatch through this new collection of watches inspired by artworks from MoMA's collection," commented Robin Sayetta, associate director of business development for MoMA. "MoMA's commitment to good design as a part of everyday life is exemplified by Swatch watches."

Swatch X MoMA will be available on March 4, 2021, at MoMA Design Stores and Swatch locations globally.