JDO RAW 2021 is now open for submissions. Entrants are asked to take the supermarket's most shocking packaging designs and turn them into something they would be proud to put in their trolley.
Widely recognized as one of the industry's foremost brand/design competitions with a track record for spotting design stars of the future - JDO RAW has a reputation for setting challenging briefs designed to test the students' ability to take big ideas and 'package' them to deliver fully-formed coherent, engaging brands.
"JDO RAW is all about preparing students to have a career in the design industry - which, at every stage, is hugely competitive," commented JDO Principal and Group Creative Director, Ben Oates "And whilst we are hoping to find 'unexpected' and original voices we are not looking for the finished product. Raw talent, passion and an eagerness to embrace new ideas and concepts is key - and we are confident that this open brief will deliver some exciting results."
The deadline for submissions is April 30, 2021.
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