Turner Duckworth Creates New Visual Identity for Dollar Shave Club

Turner Duckworth Creates New Visual Identity for Dollar Shave Club

Turner Duckworth recently collaborated with Dollar Shave Club to craft a distinctive visual identity and packaging system as the brand expands into omnichannel.

The team simplified and unified the system to create an elevated 'Club' look and feel for its members. A focused type-based packaging approach ensured the familiar name was immediately recognizable on shelf, and easy to shop across multiple retail aisles. Typography informed an extended system with plenty of moments for wit: from interplay with photography to a new DSC monogram which will occasionally come to life and wave 'hello.'

"Essential to unpacking the right tone and visual language of the Club was the Turner Duckworth team working closely with DSC," commented Turner Duckworth Executive Creative Director Chris Garvey. "Doors and minds were open to constant collaboration, inspiration, debate, and morning coffees. The clients never saw us as an outside agency: they always treated us as part of the Club."

Turner Duckworth

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