To celebrate World Ocean Day, Parley for the Oceans has unveiled Clean Waves, a new luxury eyewear collection created from marine plastic debris and reclaimed fishing nets. The Clean Waves range includes a core 'Archetype' model in 14 variations and an exclusive capsule collection of modular sunglasses by artist Maya Arulpragasam (M.I.A.).
"Clean Waves is a new idea of a luxury brand, a creative fundraising platform where artists, designers, activists and material scientists unleash their skills to drive the Material Revolution alongside the protection of islands and oceans," commented Cyrill Gutsch, founder and CEO of Parley for the Oceans. "Every Clean Waves collection is designed to provoke a future of creativity, collaboration and eco-innovation - with the goal of creating a world where humans live in peace with the ecosystems of nature."
Photographers Inez & Vinoodh shot the launch campaign and accompanying film with M.I.A. to promote the new collection, which is available exclusively online, at Selfridges in London and in select Dover Street Market locations globally. 100% of net proceeds from Clean Waves sales will support the expansion of Parley's remote island cleanups, education and infrastructure projects.
Photos: Courtesy of Clean Waves