Infiniti has announced a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers in the United States and other global markets.
The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting. The physical layout leads from lobby to sales lounge to the product gallery, providing a dramatic reveal of the Infiniti vehicles. Also included are new sales consulting, vehicle delivery and service lounge designs.
The program can be adapted to new, ground-up construction or existing Infiniti dealerships (with several levels of retrofitting offered). The first new-construction and remodeled dealerships are scheduled to be completed in the spring and summer of 2006.
"The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores," said Mark Igo, vice president, and general manager, Infiniti. "The new look and feel align perfectly with Infiniti's brand identity, which encompasses our dynamic vehicle lineup, our Infiniti Total Ownership Experience customer care philosophy and our dealers' business requirements."
A key aspect of the IREDI program is its "flexibility within a framework," which takes into consideration the various situations faced by Infiniti retailers regarding geographical differences, business practices, local government and now international governments and cultures. Dealers are able to choose from a variety of materials, furnishings and artwork yet still have a consistent brand image and execution at the retail level.
The new designs feature the use of airy, open spaces and the prominent use of glass and natural materials, including a choice of travertine, wood, slate, and stacked stones. Also utilized are soft, curved shapes -- applied to everything from ceilings and staircases to furniture and fixtures.
Images: Infiniti