Bennett Killmer, owner of Ultrabland, the creative boutique dedicated to the promo genre, announced today that Executive Producer Heidi Bayer has joined his staff. Bayer, formerly with Storm Media Studios/LA, brings a diverse range of experience to her position at Ultrabland, where she'll facilitate the seamless integration of its editorial, design, and music services for it's clients, which include some of industry's most prestigious networks, such as HBO, Showtime, History Channel, Food Network, NBC, CBS, Nickelodeon, Cinemax, Sundance Channel, MTV, USA, Lifetime, VH1, CourtTV, and Sci Fi Channel.
"Heidi's considerable expertise in producing editorial, design, as well as music projects will be a tremendous asset to Ultrabland and our clients," noted Killmer. "She's a great addition to our creative team."
Bayer's first credit under the Ultrabland banner, was Executive Producer of USA Network's quirky new image campaign, "Show Us Your Characters," which includes 10 spots showcasing an eclectic array of one-of-a-kind real people with off-beat talents and hobbies. Killmer and Ultrabland editors Victor Masnyi and Jessica Rosa cut the spots.
Bayer has a wide range of experience in the promo genre, having produced for a long list of campaigns for such clients as Universal, Paramount, FX Network, and Fox Broadcasting. Prior to her stint at Storm Media Studios, Bayer was part of the original team that launched John Ridgway's Via WorldWide, and acted as Executive Producer for numerous high-end projects for clients such as HDTV Network in Japan, RTL Germany, and NBC Studios Television Show Specials.
Bayer also brings a strong background in music to her position at Ultrabland. In 2002 she executive produced an album for award-winning jazz pianist/composer, James Carney for Jacaranda Records.
From 1995 to 1999, Bayer was director of business development at Novocom, where she oversaw the launch of the ABC/Monday Night Football and ESPN Thursday and Sunday Night Football branding project, which included shooting the Hank Williams Jr. music video. Among other projects, Bayer also oversaw the launch of MSNBC, which won an Emmy for Graphic Design,
Bayer received her Bachelor of Fine Arts degree in Film and Video at California Institute of the Arts and was a Lew and Edie Wasserman Scholarship recipient. She also attended Hampshire College, where her emphasis was in Japanese political economics.