Ammunition Extends Partnership with Dr. Dre and Monster

Ammunition Extends Partnership with Dr. Dre and Monster

Following the hugely popular launch of Beats by Dr Dre headphones with iconic hip-hop producer Dr. Dre and leading audio manufacturer Monster Cable last fall, renowned Ammunition Founder Robert Brunner again brings the same high levels of industrial design to their latest major additions. The new "Beats Solo" and new stylish white version of its flagship Beats by Dr. Dre Studio headphones represent a continuing commitment to bringing high levels of design and sound technology to the personal audio space.

Ammunition's high concept design and attention to detail is evident in the Beats Solo, which marries great Beats sound and design at an SRP of $179.95. The new Beats Solo over-ear headphones offer users an ideal Beats by Dr. Dre headphone experience, delivering the sonic power and audio realism of higher priced models in a stylish, lightweight and smaller version. Additionally, the flagship Beats by Dr. Dre Studio headphones' on-trend white version will continue to deliver the same high-powered audio experience as its sister product.

The latest addition to the Beats by Dr. Dre headphone lineup represents an ongoing collaboration and true partnership between Ammunition and acclaimed hip-hop artist and producer Dr. Dre, Interscope Chairman Jimmy Iovine, and Monster Cable. Ammunition's role as designer-entrepreneur in this exclusive arrangement is unprecedented in the design and music industry. This special collaboration is driving change in the design industry, serving as a viable model for how designers can play a more active role in business and development, where all parties share risks and rewards, and design is placed above other key business functions in driving a product to market.

"Beats Solo is the perfect expression of Beats design and audio technology in a compact, lightweight headphone" says Brunner. "The design is as beautiful to wear as it is great sounding. It is part of our continuing efforts with Jimmy, Dre and Monster to bring high-level design to the personal audio space. This rare partnership continues push the envelope of fashion, design and technology to create amazing artist driven products."

Brunner, Dr. Dre, Jimmy Iovine and Monster teamed up in 2008 to create Beats by Dr. Dre in order to provide consumers with a brand new level of headphone design and audio performance with extreme clarity, deep bass and full power which had been lacking in conventional headphones. Beats by Dr. Dre headphones accurately reproduce clear natural vocals, detailed highs, and deep powerful bass without distortion.


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