Making Innovation Work
"To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on - and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.
Author Tony Davila, Marc J. Epstein, Robert D. Shelton
ISBN 9780131497863
Category Design Books