The Designful Company: How to Build a Culture of Nonstop Innovation

Part manifesto, part handbook, The Designful Company provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making."


Apple Books

Author Marty Neumeier

ISBN 9780321580061

Category Design Books

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