The Designful Company: How to Build a Culture of Nonstop Innovation
Part manifesto, part handbook, The Designful Company provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making."
Author Marty Neumeier
Category Design Books