Fashion and the Consumer
This text is designed to introduce important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns.
Author Jennifer Yurchisin, Kim K. P. Johnson
ISBN 9781845207984
Category Fashion Books