The Goldstein Group is a strategic design consultancy that breathes new life into America's most beloved brands by generating consumer reappraisal and rediscovery. Our extraordinarily diverse, inspired and talented team combines a disciplined approach to mining insights with a design sensibility for brand heritage.
Category Branding Design Consultancies
Phone (212) 842-2887
147 West 35th Street, Suite 1103
New York, NY 10001
News About Goldstein Group
Panasonic Personal Grooming Tools Return to Target in New Packaging by The Goldstein Group
Panasonic's line of feminine power handheld personal tools recently returned to Target stores in newly redesigned packaging created by The Goldstein Group.
The Cure for a Forgotten Brand: Restaging Luden's for the 21st Century
Savvy owners of "old-time" brands like MoonPie, Ovaltine, One-A-Day vitamins, and recently Luden's throat drops (created 1880), have returned to their heritage for design cues to restage these former icons creating packaging that invokes both authenticity and nostalgia to connect with a new generation…