Eat Me: Successful Seductive Food Packaging
Eat Me showcases the most delectable international food packaging graphic design: from designer lines such as Phillipe Starck's bottle watter to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in house lines and own brands. Eat Me features insights from professionals working within food-packaging graphic design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
Author Ben Hargreaves
ISBN 9782880467739
Category Food Design Books