Design to Grow: How Coca-Cola Learned to Combine Scale and Agility

Design to Grow - How Coca-Cola Learned to Combine Scale and Agility

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business.

Amazon

Apple Books

Author David Butler, Linda Tischler

ISBN 9781451671827

Category Design Books

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