How to Have Your Cake and Eat It Too
How to Have Your Cake and Eat It Too is written for the manager with little time, in the spirit of the 80-minute MBA. The book is about improving costumer experiences - about designing a whole service, from the moment the customer starts thinking about the possible purchase until the end of the life cycle of the product. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. It offers a method for adding more value for your clients and create a competitive edge.
Author Margus J. Klaar
Category Design Books