Beyond Advertising: Creating Value Through All Customer Touchpoints

Beyond Advertising - Creating Value Through All Customer Touchpoints

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society.

Amazon

Apple Books ($19.99)

Author Yoram (Jerry) Wind, Catharine Findiesen Hays

ISBN 1119074223

Category Design Books

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