Beyond Advertising: Creating Value Through All Customer Touchpoints

Beyond Advertising - Creating Value Through All Customer Touchpoints

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society.

Amazon

Apple Books

Author Yoram (Jerry) Wind, Catharine Findiesen Hays

ISBN 9781119074229

Category Design Books

  • Last updated
  • Write a Review
  • Dexigner may receive a commission from purchases made via links on this page.