Relishing Marketing: Illustrations of Food & Drink Packaging

Relishing Marketing - Illustrations of Food and Drink Packaging

Packaging is now something more than simple containers; it is a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.


Author Joe Duffy, Damian Hamilton, Cristiano Vinciprova Machado

ISBN 9781864707090

Category Illustration Books

  • Last updated
  • Write a Review
  • Dexigner may receive a commission from purchases made via links on this page.