Food Design in Italy: Product Development and Communication
Food Design in Italy delves into the innovative and visually stimulating world of top Italian foods. Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item-from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers' personal habits.
Author Alberto Bassi
Category Design Books