This is Service Design Doing: Applying Service Design Thinking in the Real World
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
author Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
category Design Books