Retail Design: Basics Interior Design
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behavior is combined with clear explanations of branding and identity, to provide the starting point for the design concept.
Author Stephen Anderson, Lynne Mesher
Category Retail Design Books