Troika Design Group Creates New ID for NFL Total Access on NFL Network

Troika Design Group Creates New ID for NFL Total Access on NFL Network

Troika Design Group has created a new identity, including logo and HD animation package, for the NFL Network's flagship sports news program "NFL Total Access." This redesign leads the new look for the entire channel, driving a complete rebrand on NFL Network this season.

NFL Network is the year-round television channel fully owned and operated by the National Football League. Since its launch in 2003, the network has grown from 11.5 million homes to nearly 40 million homes. As part of a strong push to create brand awareness, the three-year-old channel sought out Troika Design Group to develop a unique look and feel for the daily show "NFL Total Access." The network also wanted to elevate its production values and establish a branding language that would connect with the huge NFL fan base.

"The amazing growth of our network created a need for a stronger brand presence," said Judy Fearing, Senior VP Marketing, NFL Network. "The rebrand of NFL Total Access was an important part of our overall goal to solidify the network's position as the leader in NFL news and content. Troika's design team understands the psychology of the NFL fan and created a tone and visual language that set the bar high. Viewers are responding in a huge way and Troika's redesign effort has really strengthened the overall presentation of the show."

Said Mark Bohman, Executive Creative Director and Partner, Troika Design Group, "When we spoke with the NFL Network team we were immediately excited by the opportunity to push the channel to a new level. The concept behind the 'NFL Total Access' package showcases a computerized hub granting access to everything inside the league. Streaming ticker data, team logos and video highlights all meet in this futuristic football world that repositions the NFL Network with a sleek cutting-edge tone."

Troika Design Group also created graphics for various segments and reoccurring features on the show, including "Around the League," "Path to the Draft," "Official Review," "Playbook," "Sounds of the Game" and "Team Cam," a web-based video system that can beam live footage from any team headquarters, at any time, to NFL Network's central Los Angeles studio.

The NFL Total Access project was created in 1080i HD on Macintosh systems running Maxon Cinema 4D for 3D animation and Adobe After Effects for compositing.

Troika Design Group
Troika is an award-winning design company known for producing memorable visual brand identities. Based in Hollywood, Troika combines a unique hybrid of skills with a team of more than 25 designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns, and show packaging. Founded in 2001 by industry leaders Dan Pappalardo, Mark Bohman and Chuck Carey, Troika is one of the premier providers of strategic design and creative production for television. The company's approach to design is clever, thoughtful and focused, delivering standout concepts while remaining faithful to a client's brand ideals. Troika has worked closely with top television and cable networks including The CW, FOX, ESPN, HGTV, E! Entertainment, Animal Planet, Food Network, ABC, UPN, Comedy Central, Fine Living, VH1, TV Guide Channel and Great American Country.
Troika Design Group:

Production Credits
Mark Bohman ­ Executive Creative Director
Chuck Carey ­ Executive Producer
Kristen Olsen ­ Senior Producer
Neil Van Harte ­ Producer
Gilbert Haslam ­ Creative Director / Designer
Maziar Majd ­ Lead Designer / Animator
Craig Stouffer ­ Designer Animator
Mike Mikulec ­ Designer
Earl Jenshus ­ Designer
Jim McDaniels ­ Animator
Tom Allain ­ 3D Animator
Joel Anderson ­ 3D Modeling
Elizabeth DeBenedetto ­ Coordinator

Troika Design Group

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