Troika Creates Bolder, Contemporary Identity for Corus Entertainment

Troika Creates Bolder, Contemporary Identity for Corus Entertainment

Troika recently created a new corporate brand for Corus Entertainment, reflective of the Canadian media giant's combined strengths and forward-looking strategy following its previously announced $2.65 billion acquisition of Shaw Media. Troika's rebrand incorporates a bold new identity, including a new Corus logo and brand design system for all corporate collateral, marketing, website, signage and environmental.

Underpinning the new design is a brand strategy that leverages the strengths of the combined companies under a renewed Corus brand. The rebrand positions Corus for the future and inspires employees through unifying brand values and a contemporary image.

Corus Entertainment Identity by Troika 02

"The rebrand represents the start of a new chapter for us as we bring these two companies together to create a media and content powerhouse," said Susan Schaefer, Senior Vice President, Brands and Marketing, Corus.

"This is a case of how branding can drive business beyond consumer relationships," added Dan Pappalardo, founder and CEO of Troika. "The Corus rebrand is a strategic roadmap for the future and the visual personification of the company's momentum forward. The work can be seen in the Corus offices, where brand values, like 'Be Bold' and 'Think Big,' come to life both in action and through brand design and messaging."

Corus Entertainment Identity by Troika 03

Previous to the rebrand, Troika worked with Corus on the 2015 refresh for the network's flagship women's brand, W Network, and has worked with many leading media and entertainment brands around the world.


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