Planet Propaganda Designs PunchPunks

Planet Propaganda Designs PunchPunks

Arming PunchStock with the creative muscle needed to stand out in the world of stock photography, Planet Propaganda designed PunchPunks, a gang of hyper-zany, spiky creatures. Full of attitude and style, PunchPunks seek to challenge stock photography expectations by driving creative professionals to where visitors discover PunchStock's 25 newly added rights managed collections with 125,000+ images.

The characters and the collections were introduced to 80,000 designers in late September with a direct mailing, e-mail and online banner ad campaign to direct them to the website and PunchPunks movie. Since the autumn launch, more than 20,000 individuals from the U.S. and the U.K. have visited the site and nearly 2,000 people have registered to receive collectible magnet sheets featuring the PunchPunks plus future PunchStock information and rewards.

"When PunchStock approached us to develop a unique vehicle to promote their new rights-managed collection, our goal was to connect with designers on a creative level with something fun and entertaining," explains Kevin Wade, creative director of Planet Propaganda. The design, advertising and interactive company has helped shape PunchStock's brand and design since 2001.

"As designers ourselves, we know how challenging it can be to foster kinship with brands that truly appeal to our sensibilities. Occasionally, we all need a diversion," adds Greg Wold, Planet's brand manager. "The PunchPunks have a healthy appreciation for mischief and remind us that sometimes, we're better off with fewer parameters and more playtime. They inspire us to carry that feeling through, even when one has to work within a structured environment."

PunchStock offers nearly 1.5 million rights-managed and royalty-free stock photos from the world's top photographers and collections. Customers looking for royalty-free images can choose from single images and CDs from over 60 brands such as Photodisc, Stockbyte, BananaStock and Corbis. To view PunchPunks in action, visit To view rights-managed and royalty-free images, inspirational photo galleries, and to learn more about PunchStock, visit

Planet Propaganda is a design, advertising and interactive company committed to shaping passion-based brands. Founded in 1989 in Madison, Wis., Planet's national clients include Gary Fisher mountain bikes, Bretford furniture and workspaces, PunchStock images, and Jimmy John's Gourmet Sandwiches.

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